Policy and Advocacy: Alcohol, Advertising and marketing

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Alcohol Reform Bill

Friday, February 18, 2011

The Drug Foundation has published its submission to the Governments Alcohol Law Reform Bill.

Campus crackdown

Monday, August 30, 2010

It once marketed itself as the party university, but now the University of Otago’s academic reputation is under threat internationally because of the binge-drinking and bacchanalian revelry of its students. The university is trying to reverse its drinking culture, but how much can it achieve when, across society, drinking to excess has become the norm for the young?

Tackling sport's alcohol culture

Tuesday, September 1, 2009

Mixing sport and too much alcohol has long been a New Zealand pastime. Kim Thomas looks at the challenges for those trying to break the harmful trend, and some initiatives offering hope.

True to themselves: excessive commercialisation and the alcohol industry

Wednesday, May 13, 2009

We all know New Zealand has an alarming binge drinking culture, but who’s to blame? Doug Sellman argues that not enough attention is paid to the role the alcohol industry plays in keeping Kiwis liquored up.

It's just not cricket

Wednesday, November 26, 2008

In defending its hold on sport sponsorship, the liquor industry argues there’s no link between alcohol advertising and sales, and that it’s really only about brand loyalty. It’s quite a startling claim, but there are plenty out there ready to believe it. Richard Boock.

Global Alcohol Strategy

Tuesday, November 11, 2008

The Drug Foundation strongly supports the development of a Global Alcohol Strategy by the WHO and member states.

Review on advertising regulation

Sunday, October 1, 2006

The New Zealand Drug Foundation welcomes this review. This review is particularly important as it comes at a time when this country is debating how best to tackle our drinking culture, and regionally and internationally there is increasing concern about the impact of alcohol on communities and the role marketing plays in that.

Alcohol advertising policy in New Zealand

Monday, May 1, 2006

The sale of alcohol in New Zealand has been controlled by legislation since 1842. In contrast, the advertising and marketing of alcohol is left to the industries involved to ‘self-regulate’. Until the 1980s alcohol was not advertising on broadcast media, which were a state owned industry. Television advertising for off-licensed outlets was first permitted in 1981, followed by sports sponsorship or corporate advertising by alcohol companies from 1987.

Alcohol advertising and sponsorship

Monday, May 1, 2006

There is now a considerable body of research that shows how alcohol advertising influences children and young people. Advertising encourages positive perceptions about alcohol, typical drinkers, and how much other people drink. These perceptions help shape their subsequent drinking behaviour. Studies reviewed below show children becoming aware of alcohol brands and influenced by alcohol advertising at a very young age.