Policy and Advocacy: Alcohol, Evidence reviews

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International alcohol advertising policies

Monday, May 1, 2006

In its 2004 Global Status Report: Alcohol policy, the World Health Organization presented survey information on regulation and self-regulation of alcohol advertising and sponsorship in its member countries. While legislative restrictions are common, few countries prohibit all forms of alcohol advertising. Some 23% to 31% of the 117 responding countries have implemented partial restrictions, either by medium – most usually restricting alcohol advertising on television and radio – and/or by beverage type – most usually restricting advertising of distilled spirits.

Alcohol advertising policy in New Zealand

Monday, May 1, 2006

The sale of alcohol in New Zealand has been controlled by legislation since 1842. In contrast, the advertising and marketing of alcohol is left to the industries involved to ‘self-regulate’. Until the 1980s alcohol was not advertising on broadcast media, which were a state owned industry. Television advertising for off-licensed outlets was first permitted in 1981, followed by sports sponsorship or corporate advertising by alcohol companies from 1987.

Alcohol advertising and sponsorship

Monday, May 1, 2006

There is now a considerable body of research that shows how alcohol advertising influences children and young people. Advertising encourages positive perceptions about alcohol, typical drinkers, and how much other people drink. These perceptions help shape their subsequent drinking behaviour. Studies reviewed below show children becoming aware of alcohol brands and influenced by alcohol advertising at a very young age.

Alcohol and pregnancy

Wednesday, February 1, 2006

This paper was written to provide supporting information for the New Zealand Drug Foundation’s 2006 policy position on alcohol and pregnancy.