Policy and Advocacy: Evidence reviews

Our policy position, Reducing alcohol and other drug problems in New Zealand’s criminal justice system, outlines what we think are the ‘best buys’ for the government. As well as addressing the serious health needs among prisoners, these measures should go a long way towards reducing reoffending.

In its 2004 Global Status Report: Alcohol policy, the World Health Organization presented survey information on regulation and self-regulation of alcohol advertising and sponsorship in its member countries. While legislative restrictions are common, few countries prohibit all forms of alcohol advertising. Some 23% to 31% of the 117 responding countries have implemented partial restrictions, either by medium – most usually restricting alcohol advertising on television and radio – and/or by beverage type – most usually restricting advertising of distilled spirits.

There is now a considerable body of research that shows how alcohol advertising influences children and young people. Advertising encourages positive perceptions about alcohol, typical drinkers, and how much other people drink. These perceptions help shape their subsequent drinking behaviour. Studies reviewed below show children becoming aware of alcohol brands and influenced by alcohol advertising at a very young age.